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Music Career Description:

Booking Agent: Jon Folk, who is the founder of country/Americana booking agency Red 11 Music, says “My typical day is in the office during the week, on the phone while answering emails, talking to as many people as I can, negotiating deal points on all of our clients, planning tours, securing support acts, looking at developmental artists, meeting with staff, helping solve problems and helping our artists achieve their goals.”

He adds, “My day is mostly working with Music Professionals and Talent Agent on upcoming tours. I negotiate and contract all personal appearances for the artists we represent out of our Nashville office. Also, [I spend time] talking with our artists to really customize their touring needs. There is always a goal in mind on whatever we do with our artists’ objectives. For example, one artist may want to really focus this year more on solo shows and building his core audience as opposed to another who is really looking for maximum exposure through supporting larger artists, or large festivals, or a large scale headline tour, etc. Music Resources: In general, though, I am on the phone, the office is buzzing, people are cutting deals. It is a very fast paced environment: a perfect symphony of controlled chaos.”



Music Booking Agent:

Most Booking Agents start their careers by working as Interns or Assistants. Some start out by applying for and being accepted into a large agency's Agent Training Program.

When an individual has attained the situation of Booking Agent, advancement would come through working with more outstanding acts, getting hired by a more prestigious agency, or by handling a more lucrative regional territory. There is many other ways a Music Booking Agent could advance in their career incorporate assuming a situation with more power inside the company, for example, Department Head, Vice President, or Agency Partner. The person could also branch out and found their own music booking agent.

The Music Industry: Education and Training:

"My degree in the Music Industry opened the door to an internship and was the start of my career as a Music Booking Agent," Folk says, Attending a school program in a city that's a music industry center, for example, Chicago, Nashville, Los Angeles or New York will automatically give an aspiring Music Booking Agent more opportunities for internships, essentially through geographic proximity and established relationships between the schools and the agencies. However, he stresses, an aspiring Music Booking Agent degree and work experience may get their foot in the door, yet their personality and aptitudes are what, at last, will get them hired.

Get into School for this Music Booking Agent Career:

Utilize our Music School Finder to get associated with the perfect school. It's brisk and free:

Music Booking Agent: Experience and Skills:

Experience as an Intern or an Assistant at a Music Booking Agent company will give those simply starting off in their career the aptitudes and information necessary to eventually turn into an undeniable Music Booking Agent. Apart from industry know-how, relationship building abilities, adaptability and the ability to work in an occasionally high-pressure environment are paramount. As Folk says, "What I typically search for while hiring somebody are motivation, constructive energy, enthusiasm and the age-old inquiry, 'Would I want to hang with this person at an airport bar during a 6-hour layover?' In what we do, personality, ability to adapt to any given situation, ambition, teamwork and having the capacity to think and react quickly are only a couple keys to accomplishment in our field. Our business is based exclusively on relationships: relationships with artists, relationships with Talent Buyers/Promoters. There is a mutual trust between both that you have to always respect."


In such a relationship-driven business, what sort of personality makes for a fruitful Music Booking Agent? "Active [and] open," says Folk, with "that readiness to talk to somebody you don't have a clue. A person who realizes how to locate a shared belief with somebody at the contrary end of the spectrum and realize the final product is there [and] it's simply an issue of discovering it."

Way of life:

A Music Booking Agent can hold regular available time yet frequently work late during the evening or on the ends of the week to seal deals or attend occasions. Since such a large amount of the business is based on relationships, the line among work and entertainment can blur. People says, he spends a lot of his workweek talking to artists, Promoters and Talent Agent and, "in addition, being on the road many ends of the week throughout the year at as many occasions as conceivable."

The Music Industry:

Internships are vital to landing a first occupation as a Music Booking Agent. "There are many opportunities to intern at agencies nowadays," Folk, says: "Start at the base as soon as you can so you can work your way up faster. I've never observed a case where somebody gets an entry-level Music Booking Agent position with no experience."

Single and Album Sales Earnings:

Salary levels for Music Booking Agent can vary greatly, contingent upon the genre of music represented, the dimension of artists the Music Booking Agent works with, and to what extent they've been in the business. "What I see for the most part nowadays are salaried positions with rewards throughout the year relying upon gross numbers and artists represented," says: Folk.

Music Associations, Groups, Social Media, and Programs:

There are incalculable online groups and associations that can be helpful for a Music Booking Agent, depending "on what kind of music you are working with," Folk, says: "There are many avenues that will be available to you." Some of these organizations incorporate the American Federation of Musicians and the Association of a Talent Agent.

Booking Agent: Getting Started:

Booking Agent: Research The Music Industry degree programs with courses or internship opportunities related to talent agent work. Apply to the schools that are most appropriate for your personal goals. Society advises potential Interns and Assistants that the most ideal way to land a Booking Agent gig is to just "work with a reputable agency." Consider Agent Training Programs at major agencies. Check whether they're a solid match for your career goals and on the off chance that they handle the sorts of artists you're passionate about.

Booking Agent:

Work harder than your peers and create your own opportunities:

Enormous Ideas:

Booking Agent: What is the single greatest proposal you would provide for somebody wanting to get into this career?

"Work harder than everyone else, especially when you are the Assistant. There are many music professonals that would love to have your entry-level position, realizing what it could lead to. In the event that you get complacent or lazy, the opportunity will pass you by, more than likely not to return around. It is a very fast paced environment; it is essential that you are able to learn fast, keep up and make sure your responsibilities are taken care of above and past."

What's the #1 mistake individuals make when trying to get into this career? Music Resources:

Music Booking Agent: Valuing cash instead of the relationship is a career killer and soul crusher. You have to respect the relationship with Promoters as well as the artists."

Booking Agent: What is one thing I ought to have asked which I didn't?

"Do you have a hangover cure?"

On the off chance that you could describe in single word what makes you effective, what might it be?


Source: (

Jon Folk is the founder of the Red 11 Booking Agent in Nashville. A Houston native, Folk attended The Music Industry program at the University of Southern Mississippi, where he interned for Randy Wright at World Class Talent agent, which was later acquired by Buddy Lee Attractions. Society worked his way up to Vice President of Buddy Lee while handling the company's South/Southwestern Music Booking Agent territory and customers, for example, Dixie Chicks, Miranda Lambert, Tracy Lawrence, John Michael Montgomery, Jeff Foxworthy, Mark Chesnutt, Jason Aldean, Ronnie Milsap and Bill Monroe. In the fall of 2009, Folk left to open Red 11, whose roster incorporates country and Americana acts, for example, Old 97's, Rhett Miller, Charlie Robison, and Cody Johnson. Booking Agent. � 2019 Privacy Policy Terms of Use